Introduction

Search Engine Optimization is one of the fastest-growing requirements in today’s online market. At Creatu Learning we provide the Best SEO Training in Nepal. Any eCommerce business would like to have SEO done for the business. SEO training will help raise your value in the marketplace as an SEO Specialist which is in high demand these days.

Join Creatu Learning for the best SEO Training in Nepal.


What you will learn

  • You will understand the mechanics of search

  • Engage in a powerful content marketing strategy

  • Learn both on-page and off-page optimization techniques

  • Research and implement keyword strategy

  • Develop a complete understanding to rank on the top of Google’s Search Page

  • Learn how to improve the design and architecture of the website to provide the best user experience


Career

With the growing demand for SEO professionals in digital marketing, you will find great career opportunities like SEO Analyst, SEO Executive, SEO Manager, SEO consultant, SEO project manager, SEO and SEM specialist, PPC expert, Analytics Expert, Digital marketing manager, SEO trainer in different companies or as a Freelance SEO professional. You can become a specialist in content building and publish, upgrade the skills in analytics.


SEO Overview

  • How SEO can help improve business
  • How Search Engines works
  • What is SEO
  • Key audiences for web site
  • What affects rankings
  • Four dimensions of SEO

On page optimization

  • What is On-page Optimization
  • Keyword Research with Google Keyword Planner
  • How to select Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags - Description, Keywords, Author, Country, Robots
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • Robots.txt file use and creation
  • HTML Sitemap creation
  • XML Site Map Creation
  • ROR text sitemap
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
  • Why is Alexa Rank Important?
  • Alexa Integration

Off page optimization

  • What is Off Page Optimization?
  • Outbound and inbound Links
  • Why backlinks are important?
  • How to get backlinks?
  • Difference between follow and no follow backlinks
  • What is Google Page Rank?, How to increase Page Rank?
  • Search Engine Submissions
  • What is Off Page content writing?
  • Directory Submissionso Article writing and submissions
  • Press release writing and submissions
  • Types of link building
  • Google's Disavow Tool

What is site structure

  • What is Search Engine Compatible Site Architecture?
  • Elements of Site Architecture That Impact Search Ranking
  • Domain
  • Directory Structure
  • File Naming
  • Page File Extensions
  • Navigation Menus
  • Multiple Entry Points
  • Heading Tags
  • Robots META Tag
  • Robots Exclusion Protocol (Robots.txt File)
  • Error Trapping
  • Site Maps
  • Cascading Style Sheets (CSS)
  • Server Side Includes (SSI)
  • Remaining Site Architectural Elementso Benefits of Search Engine Compatible Site Architecture

Text content

  • Keyword-Rich Body Text
  • Text Heavy Home Page
  • SEO Copywriting
  • Heading Tags
  • Build Your Copy Around Your Keywords
  • Text Links
  • Advantages of Text Links
  • Navigation Menus
  • Link Title Attributes
  • What is Dynamic Content?
  • How Dynamic Content Impacts Search Engine Compatibility
  • Optimization for Dynamic Web Sites
  • Workarounds for Dynamic Web Content

Graphics

  • Graphics and the Web
  • Graphic-Heavy Pages
  • Alt IMG Attributes
  • Graphical Navigation Menus
  • Navigation buttons
  • Image Maps
  • Drop Down Menus
  • Disadvantages
  • Accessibility

Local SEO

  • Introduction to Local Search
  • Local Search Ranking Factors
  • Optimizing Local Presence

SEO Site Audit

  • Introduction to Site Audits
  • Content and Crawl issues
  • Sitemap
  • Robots.txt and Canonicalization issues
  • Information architecture
  • Internal link and Inbound link issues
  • On Page and Site Speed Issues
  • SEO Audit

Timing Coming Soon...

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