Facebook Advertising is now one of the most effective tools out there to grow your business, create loyal customers, and generate leads and sales .Our Facebook Advertising guide will give you everything you need to get started with Facebook Ads.
Facebook Marketing and Advertising Course Agenda
Lesson 1 - Understanding Facebook
● Facebook Introduction
● Starting Your Facebook journey
● Facebook Options for Business
Lesson 2 - Understanding the Facebook Algorithm
● The Facebook Newsfeed and Organic Reach
● The Facebook Algorithm Today
● Top Ranking Factors in the Facebook Algorithm
● The Future of the Facebook Newsfeed
Lesson 3 - Groups, Pages, Messenger, Facebook Live
● Facebook Groups: Set up and Business Use
● Facebook Pages: Set up, Business Use and Best Practices
● Facebook Messenger: How to use for Business
● Facebook Live: Set up and how to use for Business
Lesson 4 - Understanding the Facebook Algorithm and News Feed
● Facebook Business Manager
● Publishing, Scheduling, and Moderation on Facebook
● Facebook Insights
● Facebook Productivity Tools
● Facebook Pages, Groups, and Events policies
Lesson 5 - Connecting your Facebook
● Using Facebook’s Social Plugins
● Facebook Rights Manager
● Setting up your Facebook local page
● Facebook and non-Facebook Marketing Tools
Lesson 6 - Understanding Facebook Ads
● Global Advertising Spend by Media
● Facebook Ad Campaign structure, Ad objectives, and Targeting
● Facebook Ad placements, Ad formats, and Budgeting
● Facebook Ad Performance, Testing, and Tools
Lesson 7 - Creating your Facebook Ad
● Ad Manager and the Facebook Ads Interface
● Creating your ad from Campaign to Ad Set to Ad
● Ad Formats and Ad Media
● Approving Your Facebook Ad
Lesson 8 - Facebook Targeting
● Targeting on Facebook
● Facebook Audiences - Create a Custom Audience
● Facebook Audiences - Create a Lookalike Audience
● Facebook Audiences - Create a Saved Audience
Lesson 9 - Facebook Tracking and Reporting
● Facebook Conversion Tracking and Facebook Pixel
● Setting up Standard and Custom events for conversion tracking
● Analyzing your Facebook Ad results
● Facebook Analytics
Lesson 10 - Facebook Commerce
● Setting up your Facebook Shop
● Creating Your Facebook Catalog
● Using Facebook Dynamic Ads
● Promoting Your Facebook Shop
Lesson 11 - Facebook Best Practices
● Optimizing your Facebook Page
● Best Practices in Pages, Posts, and Ads
● Facebook Ads in Top, Middle and Bottom of the Funnel
● Best Practices in Facebook Ads Images and Copy
Lesson 12 - Facebook Privacy and Security
● Facebook Ad Policies
● Prohibited and Restricted Content
● Data Use Restrictions and GDPR
● Ads Related to Politics or Issues of National Importance
Lesson 13 - Facebook Blueprint Examinations
● Certifications and Badges
● Exam Process and Fees
● Facebook Planning Professional Certification
● Facebook Buying Professional Certification
For more information, visit our page: https://www.facebook.com/search/top/?q=Creatu%20Learning
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